Island-Fashion Beer Model and World’s Largest Aggressive Skateboarding League to Collaborate Throughout In-Venue, Content material, Fan and Athlete Activations with Further Alternatives Geared toward Grassroots Skateboarding Communities
Las Vegas, Nevada, Might 22, 2024 – Kona Massive Wave and Road League Skateboarding (SLS) in the present day introduced a groundbreaking model partnership. The milestone partnership will characteristic the event of distinctive skate content material, progressive in-venue fan experiences, branding integrations and extra whereas championing the authenticity and fervour on the core of skateboarding tradition and the explosive progress of SLS and motion sports activities as a complete.
The Kona Massive Wave partnership will kick off on Might 25, 2024 at SLS UFC APEX, the fourth of eight complete occasions throughout the re-envisioned and expanded 2024 SLS Championship Tour that includes 4 worldwide Majors and three brand-new APEX spot-based occasions, all main as much as invites for the SLS Tremendous Crown World Championship. Properly into the 2024 season, SLS has established itself among the many fastest-growing sports activities properties on the planet, garnering a 128% improve in impressions, 153% progress in interactions and 349% rise in followers throughout its social media platforms year-over-year thus far. Equally, broadcast viewership on the league’s newest SLS San Diego Finals in April 2024 achieved 75% increased viewership than the SLS Chicago Finals in April 2023, representing just below one 12 months of progress for the corporate and its viral, loyal following.
“Kona Massive Wave’s unwavering dedication to neighborhood and authenticity mirrors our drive to propel skateboarding to unprecedented ranges worldwide,” mentioned Matt Cohn, CEO of Thrill One Sports activities & Leisure. “By uniting with a model that shares our ardour and imaginative and prescient, it permits us to craft much more dynamic experiences for our followers and supply unparalleled assist to our athletes. This partnership is not nearly aligning values; it is about amplifying the skateboarding neighborhood, fostering connections, and elevating our collective tradition.”
Along with enhancing the very best ranges of skate competitors, Kona Massive Wave and SLS will “Convey the Aloha” to all the skateboarding neighborhood by way of grassroots activations and native initiatives. Constructing off the model’s “Convey the Aloha” marketing campaign, which celebrates the spirit of Hawaii by way of moments of connection and rest, the collaboration will shine a highlight on SLS athletes and followers who dwell and breathe the Aloha spirit.
“Kona Massive Wave has at all times been beloved for its genuine connection to our neighborhood,” mentioned Matthew Davis, VP of Partnerships at Anheuser-Busch. “This identical community-first mindset is on the coronary heart of skate tradition. Our partnership with SLS will assist us to rejoice skaters and their followers.”