GUESS Originals has unveiled its Fall ’24 assortment, that includes younger skateboarding expertise Junior in a marketing campaign that traverses iconic New York Metropolis places. The photoshoot highlights the model’s reinvention of grunge model with an city twist.
The marketing campaign captures the essence of New York whereas showcasing GUESS’s newest designs, mixing skateboarding tradition with excessive vogue. This collaboration goals to attraction to a youthful demographic in search of each model and authenticity of their clothes selections.
Key takeaways
- GUESS Originals companions with skateboarding star Junior for Fall ’24 marketing campaign
- Marketing campaign showcases iconic NYC places, mixing city model with high-fashion
- Assortment options reinvented grunge aesthetics with a deal with authenticity
- Goals to attraction to youthful shoppers and skateboarding fanatics
Brooklyn laundromat units the stage
The journey begins in a Brooklyn laundromat, the place Junior fashions an outsized photo-real distressed denim outfit. This key piece exemplifies the season’s shift in direction of a extra rugged and genuine aesthetic.
Basic yellow cab offers distinction
Transferring by way of the town, Junior is photographed in a yellow New York taxi. The colourful automobile contrasts together with his premium wool Varsity jacket and distressed denim pants, making a putting visible illustration of city model.
Chinatown streets showcase informal cool
In Manhattan’s bustling Chinatown, Junior demonstrates the flexibility of the gathering. Seated on the sidewalk, he sports activities a two-piece cargo ensemble that includes a contemporary, distressed wash. This look caters to these in search of a relaxed but trendy method to vogue.
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Tribeca boxing gymnasium highlights model roots
The marketing campaign concludes in a Tribeca boxing gymnasium, the place Junior prepares for a coaching session. This intimate setting focuses on a revamped GUESS Originals staple piece, up to date with contemporary graphics and a boxier match. The design maintains the model’s heritage whereas incorporating up to date parts.
Availability and affect
The GUESS Originals Fall ’24 assortment is now accessible for buy on the model’s web site. This marketing campaign represents a big push by GUESS to attach with the skateboarding group and concrete youth tradition.
Whereas particular gross sales projections or market affect knowledge aren’t supplied, the collaboration with a rising skateboarding star and the deal with New York Metropolis places recommend GUESS is aiming to strengthen its attraction amongst youthful shoppers and skateboarding fanatics.
As the style trade continues to attract inspiration from road tradition and motion sports activities, campaigns like this will likely develop into more and more widespread. Future developments might embrace extra collaborations between established manufacturers and up-and-coming athletes in varied city sports activities.
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